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  • Writer's pictureBetty Girardeau

The Appeal of Color

I am excited because today I am going to the farmer's market for the first time this year. I love going to these markets and have enjoyed trips to them while visiting my sister in Virginia and my daughter in California. A farmer's market in Washington D.C. a couple of years ago was one of our sites during a photography workshop. They are another reason why I am glad that I don't live in a black and white world. The profusion of color and texture is hard to beat. They are, to say it simply, "happy places" for me. There are all kinds of studies on the effect of color and how and when to use certain ones. We all probably have a favorite color or colors, and interestingly, those those can change during our lifetime because of the appeal of color to our sense of well being. We can be "green with envy," "feeling blue," "tickled pink," or "seeing red," for example. We all understand these statements because our brains are hardwired to identify and respond to color. I was just reading an article about the importance of color and personality for growing a blog. The author wrote, "Using black text on a white background is easy, and dull, and ordinary," and that I should "Pick your favorite colors and use them across your blog to express your personality traits, to show that you’re unique and have something meaningful to say." Don't worry. I am not going to start using red fonts on days when I am feeling empowered or blue on the days when I am bored and out of sorts. I think I will keep sharing my pictures instead and hope that is all the color I need to keep my readers coming back for more.

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